With the widespread use of the Internet and social media by children and young people and the accompanying prevalence of bullying and exploitation of children via the Internet, particularly  with children and young people spending more time in front of screens and the Internet as a result of the Corona pandemic,  the Jordan River Foundation, in cooperation with UNICEF, launched a community-based campaign to safeguard children against sexual exploitation and cyberbullying, through the hashtag  “#مش_صح” (Literally: This is not Right).

“#Mish_Sah” campaign showcases a set of awareness-raising videos and materials with tips and instructions for children, families and young people on how to deal with situations of online abuse. The campaign materials consist of 12 films targeting children, young people and their families; a colouring book for children; and a guidebook for people working in the child protection field that includes advice and guidance on preventing sexual exploitation and cyberbullying.

As children are spending more time on the Internet than ever before, it is important to keep children safe and protected through effective online protection. In view of this, the campaign aims to empower children and parents with knowledge of the dangers that are out there on the Internet. By cooperating together, the government, public and private sector institutions and societies can take measures to ensure that children have a safe and positive experience online.